I ordered a new CD by an indie rock band today and when the shipment confirmation arrived, the length of the email caught my eye. It wasn’t the typical, bland “Your order has shipped” note. It was far more creative.
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Wednesday, January 30th.
Just hilarious. Call me gullible or easily amused, but just because of their originality and humor, I went to their Web site again to check out their music catalogue. I’m definitely going to order from them again. In the meantime, I’m looking forward to the CD arriving in a tiny, little cardboard box.