The vet made me do it
Earlier this spring, Brandi, the min-pin, needed surgery to remove a benign tumor from her bottom. So Miiko and I bought a week’s worth of diapers to prevent her from trying to rub the stitches off — and they worked!
Remembering two great journalists
In January, Bay Area journalism lost Dan Reed. And today, we lost Bill Brand, a longtime Oakland Tribune reporter who penned a popular beer blog in his retirement. I’m saddened by their deaths and as I read their obituaries and online guest books, I’m reminded of the impact they had on local journalism and what great people they were.
Journalism is a small world, and in the mid-1990s, when I was a young, impressionable, sometimes naive journalist, I was fortunate enough to cross paths with them. They didn’t know me very well, but nonetheless, they took time to help and mentor me, and for that, I’m forever grateful to them.
I first met Brand in 1996 when I was a reporter for the West County Times, in Richmond, Calif. At the time, my newspaper chain was trying to make inroads into Berkeley, and was offering a crazy deal - $10 for a year’s subscription – to drive readers and compete against the Oakland Tribune. Brand was a grizzled newspaper vet who covered Berkeley for the Tribune, and one afternoon, he and I were stuck at City Hall, waiting for a city official to emerge from a locked office to give us additional details for a story.
He knew I was on deadline before a Berkeley City Council meeting, and that I was angsting. I hadn’t yet developed the skill to pump out a 12-inch story in mere minutes. I needed time – at least a good hour – to write the story, and needed to rush home to file the story before the meeting, or I was hosed. This was before Wi-Fi, back in the day when we needed phone lines to dial into the newsroom computer system. Brand took pity on me and said something like: “You go home and write your story. I’ll wait here and when I get the information, I will call you and share it with you.”
I was surprised. I was taught in journalism school that you simply don’t share information with your competitors. I didn’t trust him. But I was also relieved that he gave me an out. So I took it. An hour later, he did call. He shared all the information he had. He saved my ass.
I’ve never forgotten his kind act. We were competitors and he didn’t care. He taught me a good lesson in journalism: the difference between competition for scoops, which this was not, and being a nice guy to a fellow colleague. Read more
Couldn’t have done it if we tried
Lemonade, anyone?
I am not a green thumb by any means, as evidenced by the cactus that died in my care. I just can’t believe the lemon tree we planted is bearing so much fruit!
Come to think of it, I can’t take any credit for this. I’ve done nothing. It’s flourishing on its own. If it weren’t for the irrigation system, it’d be dead because I’d forget to water it.
Book pimpage
Three weeks ago, my brother emailed me the same message he always sends when he’s in a book store. “Hey, I was just at Borders,” he wrote. “Just gave your book bigger play!”
That means rearranging the baseball section of the bookcase, where he grabs copies of my Giants book, pushes the others out of the way, and then puts mine back in with the front cover facing forward. Then he takes a picture of his handiwork with his BlackBerry and emails it over to me. 
Just this past week, I learned that my cousin Clarence does the same thing when he’s at a Sacramento Barnes and Noble near his workplace.
I love my family. They go to the book store, buy whatever it is they’re looking for – the latest bestseller, a magazine, maybe a cup of joe – then they go and see if my book is in stock, and if it is, they give it some love.
The problem with this redecorating is that you can get caught doing it. That was the case two Decembers ago when Little M was in a San Jose Barnes and Noble, where the book was actually on the aisle tables at the front of the store. Prime real estate, yes, but apparently not prime enough for Little M because she impulsively began to move my book from the back of the table to the front. And as she was doing so, an employee - who was right to be alarmed - asked what in the world did she think she was doing?
“My dad wrote this book and I just wanted more people to be able to see it,” she told the employee.
Amazingly enough, the employee accepted that answer and let her do her thing.
This is guerrilla marketing at its best.
The hardcover came out in 2005. And the paperback, which was slightly updated, came out in 2007. I’m just happy the book has had such a long shelf life.
