Target audience

This summer, I attended Camper Van Beethoven’s 25th anniversary concert at the Fillmore in San Francisco – and I was one of the younger ones in the crowd. Plenty of gray hair and gray beards in the crowd. I did the math and realized that while I discovered the band in college, they formed when I was in junior high, meaning their core audience is older than me. So I scanned the people around me again, and thought, “Yeah, that’s about right.”

A few Sundays ago, I was in a small Scottsdale club to catch Kate Voegele, and the crowd was dominated by teens and twentysomethings. There were some thirtysomethings, people in my age group. So it was a nice mix. But as two opening acts came and went, and Voegele was halfway through her set, I noticed that the people my age hung back. They seemed incredibly bored. Some paced. Some sat on bar stools in the corner. I couldn’t figure them out. And then I realized, with a bit of horror, that these people were parents and were simply there to chaperone their kids.

Ouch.

I can’t win.

New Musical Experience

Over the years, my wife’s eclectic musical tastes have introduced me to dozens of artists whose concerts I normally would not have attended: Aerosmith, the Indigo Girls and Matisyahu, a singer who raps about Judaism over a reggae beat.

I’m grateful that she helps me break out of my self-imposed ’80s musical shell. But nothing prepared me for last Friday night when she took me to see Christian rocker Chris Tomlin. I’ve never listened to Christian rock before. And I’m sure the Jesus and Mary Chain doesn’t count. It was a completely different concert experience than I’m used to. A few things I learned: (more…)